Baygon. The only bug spray appoved by slashers.

I discovered this print ad campaign by Brazilian agency GIOVANNI + DRAFTCB for Baygon, a bug insecticide of some sort. Each features a famous horror movie slasher and though I may be biased because it plays off of a genre I admire I can't help but like them both.

Do they make me want to buy bugspray? Not really, but you have to respect the fact the someone somewhere thought this concept was funny.

Advertising Agency: Giovanni+Draftfcb, Brazil Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos Art Directors: Felipe Gomes, Marcelo Lobo Copywriters: Rodrigo Dorfmann, Fábio Penedo, Daniel “Japa” Photographer: Gustavo Malheiros


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